MERIT

We are Merit and we are Market Inventors. Philosophically, our mantra for everything we do, from short-term digital marketing to the launch of an entirely new brand, is “Make your own sector and lead it.” That’s today’s opportunity. That’s Market Invention. It’s thinking big, being systematic with the manner in which you create attention in new communication ecosystems, and knowing how to double down for accelerated growth. The philosophy is based on the book Toothfish: The Origin of Markets, by Adam Vasquez, our CEO. Developed to help challenger brands, Market Invention fuels existing challengers, funded start-ups and non-profit and advocacy organizations to find, fill and expand sector cracks, or invent markets from scratch in real time. Its basis is in understanding prospect pains, motivations, psychology states, influencers and megatrends. Then we concept and execute sequential storytelling within the framework of omni-channel communications, and craft creative communications that positively compel prospects and decision makers to become aware, to understand relevance, and to take action. As we do this, we work on a brand’s day-to-day short-term needs (every brand has them), but we never forget that the long-term objective is to become a leader or a force to be reckoned with in the sector that we create together. We are students of success, and we enjoy applying the principles of Market Invention to diverse clients – B2B, B2C, D2C, in all industries. Read more...