HOLLAND COMMUNICATIONS INC.

Holland Communications, Inc. was founded in 1974 by Bill Holland, with a primary focus on motorsports and the automotive aftermarket. The firm joined SEMA in 1975 and incorporated in 1978. Over the years it has grown to become one of the industry's leading multi-media advertising, public relations and marketing firms, with an account base that touches virtually all of the market niches and forms of motorsports. While the agency certainly has its roots in the past, it strives to maintain leading-edge currency in both market trends and media dynamics. Holland Communications handles virtually all creative and production in-house, which gives the agency a number of competitive advantages.