Garrand Moehlenkamp

In a world of mass distraction, we know the power that food and beverages have to reconnect us to the present and to each other - the centerpiece at our table of life. Never before had consumers had more options for what to bring to the table. In the 90s, grocery stores carried roughly 7,000 different products. Today, it's upwards of 50,000. All of which causes anxiety, confusion, and a sense of overwhelmsion (ok, we made that last one up, but you get the point). As such, and in order to stand out, brands must grow beyond their traditional roles. They must provide meaning and connection to people who hunger and thirst for both. Because contrary to what the old adage says, the way to the heart isn't through the stomach - the way to people's stomachs is through their hearts. Yet many food brands still tout rational product attributes, searching for new and disruptive ways to speak to an old value equation. Because that value equation has changed - today, there is no value without values. We believe in an approach that does more than just disrupt with product news; it promotes true connections that, in turn, help brands grow and endure. We believe in nourishing the brands that nourish people's lives. We believe the best brands feed more than your face. Read more...