MeasureBit LLC

Good, clean data keeps your performance marketing campaigns in the green. Data Consulting Projects - From "data pipe" fixes to ETL Workflows and bespoke enterprise BI projects, we are your data team Conversion Tracking Setups - Facebook CAPI via GTM Server-side? DataLayer for Shopify? Iframes or cross-domain tracking for TypeForm or JotForm? When it comes to marketing data, we can stitch together all kinds of "frankestein monsters" Service Level Agreements - Tag monitoring, tracking audits, guaranteed response times to tickets, new tags, events, and pixels to support your growth WHOEVER HAS THE MOST DATA, WINS Having data has always been an advantage. Now it's become life-and-death important. In the past, you needed data to support business decision-making and to have something to put in your reports for management and investors. Today, you need a lot more data, and faster, to "train" the AI so that it will "know" how to help you amplify your marketing. WRONG DATA CAN BE WORSE THAN NO DATA AT ALL What would happen if you were to load the wrong map into a self-driving vehicle? Nothing good, obviously. Now, give bad data to the AI and see what it does to your campaigns. We bet you won't like it either. LET AI DRIVE WHERE IT'S BEST, LET HUMANS DO THE REST AI is becoming smarter and more capable of abundance of things at an increasingly rapid pace. Every time we say to ourselves, "A computer will never be able to do that," shortly after, a computer does whatever that is, and almost invariably better than a human. These days, we largely delegate the job of bidding, targeting, and even copy to "the machine". Which will only be able to do as good a job as the data you feed it. Read more...