Brand Lounge

We are an award-winning regional branding consultancy with15 years of global experience, and the designated partner of ‘Trout & Partners’ in the Middle East & Africa. We cater to the ever-increasing branding needs arising from local, regional, and international organizations/brands. We are headquartered in Dubai, with a presence in Cairo & Riyadh and a network that extends to 35 countries across 5 continents. Our purpose is to maximize your brand value and help you uncover your point of differentiation by providing innovative branding, strategic consultancy, and marketing solutions. We do it through our Brand Differentiation Platform that tackles the 4 main dimensions of the brand: Purpose, Innovation, Culture, and Image. We have an impressive track record with numerous national and international projects tackling consumer, governmental and corporate brands like Al Rajhi Waqf and Holding, Salehiya Healthcare (Riyadh), Jagal Group & Nigerdock (Nigeria and Central Africa) Emaar (downtown boulevard), Heart of Jeddah (downtown of Jeddah), RAKEZ rebranding and repositioning, and digital transformation, Aljomaih Automotive (Riyadh), Euro University of Bahrain (EUB), ADBase by ADNOC, Alsubeaei Group (AIMS), Nawah Healthcare, Bupa Arabia, Hilton Hotels (Qasr Al Sharq, DoubleTree, Hilton Garden Inn), Abu Dhabi Media, Baynounah Media Group and UAE Vice President Office to name a few. Read more...