doodad

Doodad provides time-sensitive multi-versioned printed advertising products for use in home-delivered shared distribution systems such as shared direct mail and newspapers. Doodad offers a focused highly differentiated and value-driven service model based on short-lead times (72 hours) and error-free order fulfillment. Its niche is medium-sized production runs ranging from 20000 to 1.5 million pieces with moderate to high levels of versioning.