Magical Threads

Magical Threads is a content marketing consultancy. We develop and execute content strategy that is designed specifically to achieve your qualitative and quantitative goal set. We create a program, build the content, and execute deployment and distribution of the content to build revenue, traffic, and community. Unlike an agency, we pull back the curtain and teach your teams the techniques that have helped us earn an over 9% average engagement rate. Magical Threads empowers its clients to spend less money and extract more value. Companies hire Magical Threads to design content strategy, or build their internal content teams, or train existing content teams to generate a higher ROI. Magical Threads focuses on true engagement - not fave, views, or likes, which are indicators of awareness, not community. Engagement should be meaningful. The audience should actually do something in the presence of your content, forming a relationship with your brand, IP, or marketing campaign. Exmps: answered poll, posted comment, submitted fan art, attended event, signed up for email, made purchase, etc. Magical Threads has been taught by communities around the world how they want to be treated. We craft customized language architecture to reach your audience, building content that stands shoulder-to-shoulder. We learn and document how each of your unique targeted audiences already think, speak, and engage - so that you can meet them on their level. The end result is that your audience will feel as though the content is speaking directly to them. Services: Content Strategy, Content Production (editorial, video, etc.), Social Management, Event Activations, and Marketing Execution (blog, video, email, social, etc.). Read more...