The Zest Lab

A Zest for life drives everything we do. That's why we make it our business to help brands create passionate customers. Founded in 2018, The Zest Lab is a full-service marketing agency specializing in experiential tactics and bold creative for clients across multiple categories and industries. Led by marketing industry veteran Marco Pescara, the Zest Lab operates as one of the first agencies to design, oversee, and unify grand opening events for an international convenience store brand. We make the complex simple by streamlining your marketing initiatives to take the headache out of developing, executing, and scaling your program - without going over budget. We empower customers to advertise organically by building communities and creating passionate narratives. Strong brands need passion, and passion starts with Zest. Read more...