Schiller Analytics

ON A MISSION TO BRING DIGITAL MARKETING EXPERTISE TO THE GOVERNMENT SECTOR EITHER MASTER THE DIGITAL MACHINE OR LOSE TOUCH WITH THE MODERN AMERICAN CITIZEN Never in history has technology given us the opportunity to reach and influence so many people. But never in history have so many organizations been so desperately lost when it comes to digital outreach. The government sector in particular has always been slow to adopt new technology due mostly to bureaucracy. The myriad of rules and red tape have slowed innovation down to a snail's pace in government outreach but that doesn't mean that agencies and companies working in this industry can't be just as effective as the private sector. It just requires a different set of creative techniques that work around the limitations. And in the Covid-19 era it's absolutely essential for everyone to adopt a digital-first approach to influencing the public. We have developed successful outreach campaigns for massive federal agencies such as the Social Security Administration and helped large Prime contractors such as Maximus achieve phenomenal results. THE "FOUR HORSEMEN" OF DIGITAL Consistently achieving great results in digital outreach requires having a solid understanding of data and a deep comfort with numbers. Modern digital marketing is based more on math logic and empiricism than artistic creativity. The Mad Men are gone the Math Men are in. To thrive in the modern digital jungle organizations must obey the four horsemen of digital outreach: a/b testing algorithms setting goals and KPI's and cross-platform integration. This is a protocol we designed to remove all subjectivity from an organization's outreach processes. Read more...