Group Dynamics In Focus

In the 1960’s and '70’s Merle Holman, the founder of Group Dynamics, was earning her education in quantitative research as an employee of full service firms. She had the opportunity to write questionnaires, interview in the field, train door to door, phone and mall interviewers, recruit respondents for focus groups (usually held in hotel rooms) and, for 7 years, owned a field service from her home. In 1981 Merle and Judy Lame, co-workers at National Analysts, opened the first focus group facility in Bala Cynwyd, just minutes from Center City Philadelphia.