MKG Marketing

We see three key problems by company stage: Startup Marketing: A business with fewer than 50 headcount and 1 (or no!) marketing staff. This group needs marketing execution from subject matter experts who already work in their industry. And they need it now. Scale Up: A business scaling through product/market fit. They need marketing done for them and also are beginning to develop the need for a partner to “zoom out” with them to think bigger. This takes the format of an embedded partner. Exit Stage: The common problem here is a lack of quality advice. They have resources in the form of time, money, market share, people…they need consulting to steer the ship. They need advice from a partner who understands their business as well as their market category. The MKG Marketing service offerings live at the Top of the Funnel as well as Middle of the Funnel (TOFU and MOFU). These offerings include Digital Strategy, Paid Ads and SEO. Why do we live in that space, you might ask? Because ultimately, a high ticket sale is closed through a sales team member within our clients organization. THAT is the bottom of the funnel, in our Point of View. Our approach focuses on transitioning opportunities from Top through the Middle of the Funnel so that they are more ‘sales ready’ for a seller to call on as the prospect moves from research to a point of making a purchase decision. Read more...