Thornhill Associates

Susan Thornhill founded Thornhill Associates in 1984, specializing in qualitative research, strategic consulting and facilitation. Susan brings a unique set of professional skills especially valuable in today’s world of evolving technologies and innovative approaches. Her diverse experience as a Qualitative Research Consultant has spanned client projects from identifying consumer catalog new business opportunities, through promoting water conservation behavior change, to employee retention, and aiding organizations and associations needing to become more relevant in order to survive. As a Facilitator, Susan has designed and facilitated creative brainstorming events with marketing teams to identify new business directions and product positioning. As a Strategic Planning Consultant, she uses qualitative research as an important foundation in the development of salient strategic plans when repositioning nonprofit and membership organizations for success. Susan has a broad range of facilitation and qualitative research methodologies in her toolbox, embracing new technology as well as traditional methods when designing the most appropriate research or facilitation plan to meet client objectives. Whether in a focus group facility, a home, a store, a car, online, or at a golf course, Susan’s extensive event planning capabilities and creativity allow for successful research just about anywhere. A unique research tool Susan developed has been touted by clients as “providing rich context revealing more insights about our customers than we could have imagined, truly bringing them to life in our marketing brainstorming sessions.”