Point To Point

Bring on the fresh thinking and new ideas, or what we like to call brand revitalization. Your brand is a prime candidate for Point to Point’s brand revitalization treatment if: Your market share, spec rate, or sales are flat to down for more than one quarter. You’re launching new products that will require the market to think of you differently. No one in your organization describes your company’s products, services, and values in the same way. You recently transitioned from a privately-held company to private-equity. Your audience focus is shifting. We give building materials brands new life with contemporary, audience-focused messaging and designs. That doesn’t mean we have to start from scratch. We like to take what’s already resonating with your audience and build upon that. Start with an account based marketing campaign, or go all in with brand redevelopment. Either way, once you see results from one project, you’ll be driven to see what more is possible. Our Services: Brand Redevelopment - give your building materials brand a revitalization New Product Launches - leverage our expertise in the b2b buildign materials world to launch your next product Demand Creation - combine targeted customer strategy with tech, media and creative punch to drive buyer demand Account Based Marketing - connect with niche building material product audiences Read more...