Collective Content

Great marketing depends on great content. And the best content involves telling stories. Your stories. How are we qualified to help you? Most of us here have worked in journalism. More recently our creativity draws on all kinds of disciplines – as novelists, musicians, photographers, PR leaders, comedians, table-top role players and more. What we have in common is our love of good stories – hearing them and working as a team to tell them. Everyone loves a good story. And in a world of noise, this is the way to cut through. We also talk about the ‘hero’s journey’. You may have heard of that. Archetypes in storytelling have been around forever. We master them, for you. And we don’t only tell your stories. We consider your own hero’s journey and make you successful – the person whose understanding of content marketing leaves a legacy when you move on (because we all move on someday), whether it’s a content programme or key assets that go on working for your organisation for years. All of this matters because your content starts conversations with your prospects and customers. This content then drives sales – and ultimately more success for your business. We’ve been doing this for over a decade, mainly for B2B technology companies. Our in-house team across four continents comes with a couple of centuries of experience. Make that millennia, if we include our network of freelance Collectivists – the goal from our origins being to give you the right people, with the right expertise, in the right language and place. The clue is in our name. What’s your story? We’d love to hear from you. Read more...