LyteYear

We're a boutique firm that specializes in intent-driven marketing for eCommerce retailers and B2C/B2B lead gen. We use analytics and search data to define high-intent keywords and audiences that we build marketing campaigns around. Put simply: We drive high-intent traffic that is likely to convert for a profitable return to our clients' sites. Our team of expert-level consultants specializes in specific digital marketing channels. Our core channels are: SEO, SEM (paid search), paid Facebook/Instagram, and paid LinkedIn for lead gen. We began our careers (and LyteYear) in Chicago working for large eCommerce retailers and high growth startups. Now our team works remotely in various locations around the US, thus allowing us to reduce overhead and environmental impact, and improve employee happiness. Our approach to projects involves creating a multi-channel marketing strategy that is driven by search, analytics, and intent (behavioral) data. We offer performance-incentivized pricing, and are a proud member of 1% for the Planet, and a Reforestation Partner for One Tree Planted. Read more...